In this episode of Can Business Save The Planet?, 4ocean Co-Founder Alex Schulze talks with Nour Tayara, the visionary behind Aora, a beauty brand revolutionizing sustainability. Nour, a Lebanese engineer with 13 years at L’Oreal, is on a mission to reduce the beauty industry’s plastic footprint, which contributes 40% of global plastic pollution. He advocates for making sustainability a core business value, much like 4ocean’s ocean cleanup efforts.
Aora is challenging traditional beauty packaging by using sustainable materials like metal and tin, rejecting plastic-heavy trends. Nour also discusses the importance of educating consumers on recyclability and shifting away from greenwashing. Aora’s products, such as a tin makeup palette and aluminum lip gloss containers, demonstrate how beauty can be both innovative and environmentally responsible.
Join us for this thought-provoking conversation on how business can drive positive change for the planet. Don’t forget to subscribe for more insights on sustainability and innovation.
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We’re an ocean cleanup company dedicated to ending the ocean plastic crisis. By employing captains and crews around the world, we actively remove plastic waste from our oceans and transform it into products that raise awareness to fund further cleanup efforts.
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