In this Our Changing Climate climate change video essay, I look at how corporations use greenwashing to not only mask their polluting practices but also change what change means. Specifically, I look at how greenwashing is just another example of the resilience of capitalism. Greenwashing allows companies and corporations like Fiji, Coke, and Nestle to continue polluting and emitting. By telling its consumers that they’re doing good and then turning around and doing the exact opposite, these big multinationals are able to protect their bottom line. In order to greenwash, companies only have to throw a pittance at sustainability projects and then just market their “green initiatives” heavily. Greenwashing is an insidious tool of the capitalist class and is crushing our ability to decipher what is actually making change.
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Check out other Climate YouTubers:
Climate in Colour: https://www.youtube.com/channel/UC8Wp9EmfpV7EUSrSJAonxzw
zentouro: https://www.youtube.com/user/zentouro
Climate Adam: https://www.youtube.com/user/ClimateAdam
Kurtis Baute: https://www.youtube.com/channel/UCTRM8LE1g6UXrVZKwgw5oEA
Levi Hildebrand: https://www.youtube.com/user/The100LH
Simon Clark: https://www.youtube.com/user/SimonOxfPhys
Sarah Karver: https://www.youtube.com/channel/UCRwMkTu8sCwOOD6_7QYrZnw
Sweet Soul Whisper ASMR: https://www.youtube.com/channel/UCkWMO64iyRbXQCq5fT4BlBw
ClimateTown: https://www.youtube.com/channel/UCuVLG9pThvBABcYCm7pkNkA
Jack Harries: https://www.youtube.com/user/JacksGap
Beckisphere: https://www.youtube.com/channel/UCT39HQq5eDKonaUV8ujiBCQ
All About Climate: https://www.youtube.com/channel/UCs0uXl-w0672ni8pS3UDXsQ
Aime Maggie: https://www.youtube.com/channel/UCpIcLW8YOY1kL_6J0TzDBGA
Just Have a Think: https://www.youtube.com/channel/UCRBwLPbXGsI2cJe9W1zfSjQ
Timestamps:
0:00 – Intro
1:04 – What Companies Claim They’re Doing
3:14 – Why Companies Greenwash
7:07 – Why Corporations Won’t Save Us
8:58 – How We Change
10:52 – Sponsor Spot
13:13 – Outro
I use Epidemic Sound for some of my music: http://epidemicsound.com/creator
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Further Reading and Resources: https://ourchangingclimate.notion.site/Greenwashing-Resources-757f10b4accf4b0ab394399bac4cf3a5?pvs=4
#Greenwashing #Capitalism #ClimateChange